Exaggerated demand for GF foods?

A slew of articles have appeared recently claiming that the need for GF foods is highly exaggerated, citing the fact that very few people suffer from celiac disease.  But this is a non-sequitur.  While it is true that a relatively small percentage of people have celiac disease and generally only those with celiac disease suffer dire consequences from eating gluten, a larger and growing number of people have discovered that they are sensitive to gluten.  Gluten sensitivity can manifest in many different ways, including allergies, bloating, and psoriasis, to name a few.  So just because someone doesn't suffer catastrophic consequences from eating gluten doesn't mean that they don't suffer any consequences and those people deserve GF alternatives, too!